Village Gone Viral: Understanding the Spread of Policy Models in a Digital Age (Anthropology of Policy) (Paperback)

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In 2001, Ethiopian Television aired a documentary about a small, rural village called Awra Amba, where women ploughed, men worked in the kitchen, and so-called harmful traditional practices did not exist. The documentary radically challenged prevailing images of Ethiopia as a gender-conservative and aid-dependent place, and Awra Amba became a symbol of gender equality and sustainable development in Ethiopia and beyond.

Village Gone Viral uses the example of Awra Amba to consider the widespread circulation and use of modeling practices in an increasingly transnational and digital policy world. With a particular focus on traveling models--policy models that become viral through various vectors, ranging from NGOs and multilateral organizations to the Internet--Marit Tolo steb critically examines the hidden dimensions of models and model making. While a policy model may be presented as a best practice, one that can be scaled up and successfully applied to other places, the local impacts of the model paradigm are far more ambivalent--potentially increasing social inequalities, reinforcing social stratification, and concealing injustice. With this book, steb ultimately calls for a reflexive critical anthropology of the production, circulation, and use of models as instruments for social change.



Product Details
ISBN: 9781503614529
ISBN-10: 1503614522
Publisher: Stanford University Press
Publication Date: February 16th, 2021
Pages: 248
Language: English
Series: Anthropology of Policy